Branding

Branding

• Colgate-Palmolive company  is using the name COLGATE as a brand for it's toothpaste and toothbrush.
• It had been deal in glass jars since 1873.
• Dental Cream introduced in 1896. It was the first toothpaste in a collapsible tube.
• It's packaging and logo remains same from the time of inception.which in turn creates a trust among the users.
• Logo Shows Company’s image. There are some points for Colgate logo.
  •  Colgate logo is used for informational purpose.
  • Colgate logo is different among their competitors.
• It's motive from beginning remains same-"protect your teeth from germ and keep you smiling".
• Red and White are two main colors used in it's logo.
• Red shows signs of supremacy, trust and reliability.
• White indicates towards a cavity and germ free tooth .
• 1940 to 1960, an advertising campaign for Colgate toothpaste used the slogan “It cleans your breath while it cleans your teeth”.
• 1960, the slogan was “The Colgate ring of confidence”.

Brand Promise

• ·       Colgate toothpaste clearly show Indian Dental Association(ida)’s approval on its packaging.
• ·   Colgate created a trust and loyalty among it’s users by promoting it’s toothpastes as best oral care products.
• ·       Over the time its slogan is trying to convince users or potential users that “use Colgate and keep smiling”.which is a very strong statement .it shows brand's confidence and promise that Colgate toothpaste created for a long period.