Sales Management

Sales Management

Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a company’s sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management.

For Colgate toothpaste, sales are typically in the mom and pop shop, super markets and drug stores. The consumer just has to ask for that particular Colgate toothpaste product in the shop or if it’s a super market he just has to locate it and buy it.

But in other case customer buy Colgate toothpaste because his or her dentist advised him or her to buy that toothpaste.

Now, Colgate is offering its toothpaste through online shopping portal for customers.