Distribution

DISTRIBUTION

Colgate toothpaste is a daily usable commodity/product. So the company is using intensive distribution.

Colgate India has a strong marketing distribution network across India ranging from big metros to unreachable rural villages. it covered all geographical barriers to nurture it’s distribution channel. It had 1713 direct stores as of 2010.the Oral care distribution network spreads across 90 cities of India. The company products available across 4.3mn retail outlets. The company has a strong workforce of more than 2000 stockiest and their workforce. Colgate Palmolive uses all the available intermediaries wholesalers, retailers, and stockiest. Distribution strategy for the Colgate Totals is indirect. The distribution is through Dentist, plastic surgeon, drug stores, grocery stores, large retail stores.

Conflict among marketing channel members is generated when one channel member action prevents another channel from achieving its goal. Colgate Palmolive fallows the traditionally distribution channel not involving overlapping of intermediaries so there is very less amount of channel conflict.