Holistic Marketing

Holistic Marketing

Healthy and long term growth for a brand requires that the marketing organization be managed properly. Holistic marketers must engage in a host of carefully planned, interconnected marketing activities and satisfy an increasingly broader set of constitutions. They must also consider a wider range of effects of their actions. Corporate social responsibility and sustainability have become a priority as organizations grapple with short term and long term effects of their marketing. Some firms have embraced this new vision of corporate enlightenment and made it the very core of what they do.

Colgate has earned the reputation of the most well know and trusted oral care toothpaste brand in India. Colgate is not only gives superior value for money to its customers, but also serves the interests of its customer by arranging regular health camps in anganwadis and schools to promote oral care awareness among children .

Through its advertising campaign Colgate also acts as a social observer and cares about oral problems in a very satirical manner which instantly connects to the buyers. It also ensures the end-customers get quality toothpaste at affordable prices. It truly practices holistic marketing.