Marketing Mix

Marketing Mix

PRODUCT

· Colgate toothpaste adds value to customer’s life by continues innovation and research.

·  It also adds utility and continuously meeting the wants and need of targeted group by providing different sub-categorized and customized tooth paste for different usages of customer.

·  Its products are unique and different from all similar products that are available on the market.

· Colgate’s strategy is to differentiate  products design and strategy from all others, which in turn causes the toothpaste to stand.

PRICE

·    Price is something which controls competitiveness of any product, so in case of Colgate.

·  It’s prices are almost same or less than it’s competitors giving it an extra advantage to affect customer psychologically.

· This pricing strategy is the result of positioning the toothpaste as a mainstream product rather than a niche product.

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Visible white	100g	68.00
Max fresh	150g	64.00
Total 12	75g	40.00
Strong teeth	100g	35.00
Sensitive pro	100g	78.00

PLACE

·   Place represents location where a product can be purchased. The most     important part is how a product goes from seller to buyer.

·  Colgate’s product goes through a channel of distribution which includes manufacturer, wholesaler, retailer and consumer.

·      The distribution strategy for toothpaste is through dentist, plastic surgeon, drug stores, large retail stores, department stores and mom n pop shops.

·     All toothpaste products are available throughout India including urban, semi-urban and rural markets.

PROMOTION

·      Colgate communicates product promotions through advertising, publicity and   sales promotions.

·      Colgate benefited a lot through in-store displays.

·     Colgate’s advertising strategy focuses on TVC and print media.

·       It also promote its product through radio and print for rural customers.